AI / CGI hybrid campaign for the Georgia State Lottery.

My role: I was brought on to the job to design and orchestrate the hero element; a magical glitter that passes luck from one person to another. The AI tools we’re struggling to deliver the premium, reliable results needed for the piece. This is where my many years of experience with particle simulations came in handy.

A team of artists and creative directors generated and refined the plates featured in the final edit. I then took those AI generated plates and 3D tracked them manually in Cinema 4D. This was a tricky process due to AI’s lack of spatial consistency. Most plates could not be run through the automatic processes that otherwise would work. Once tracked, I implemented my X-particles simulations, added textures and lighting, and rendered CG that was comped over the top of the AI plates.

Produced by LAUNDRY