Creative Direction: Ryan Brant
3D / Animation: Matt Goldberg
Immersive Gaming
Proposal for an augmented-reality game. Western Aquatics is a cowboy/sea-creature fusion that would feature characters like Billy the Squid. Players follow signals on their maps that lead them to collectibles and challenges.
Immersive Marketing
Franchises such as Top Gun could market outside of theaters with exciting, attention-grabbing animations. You could even have a holographic Tom Cruise signing autographs ;)
Coachella. Anywhere.
Proposal for an augmented-reality instance of Coachella Music Festival. Imagine Coachella could host simultaneous experiences any place in the world? People who couldn’t make it to Indio County could gather in Echo Park for example, and see custom visuals from artists like Flume, Gorillaz, Tame Impala, or Doja Cat. Fans could step into a portal of their choosing and be immersed in an artist-curated experience.
Digital Fashion
Imagine brands like Zara or Gucci could have augmented visuals and experiences overlaid on their brick & mortar locations? Customers can see the latest lines and releases, drawing them in to learn more.
Tour Promotion
Send fans on a good ole-fashioned scavenger hunt. Fans search around the city looking for hidden AR portals, that could unlock discounts or free merch.
Music Augmented
Artists could give fans unlimited extra content for each of their songs. Artists like the Wu Tang Clan could give fans a multiplayer AR Chessboxing game with exploding pieces and kung fu sound FX. They play all the while listening to their favorite artist.
Engaging Filters
Real time, fully-tracked face filters. Users click to randomly generate their unique rapper-look. Or a bl-nk-activated Ol’ Dirty Generator that gives you your own Ol’ Dirty Bastard nickname.